While some kids may not be excited about school, many avid scrapbookers look forward to the plethora of photo opportunities that comes with it and can’t wait to get back to their craft room! But with all those photos, have you ever found that you accumulated so many that you simply couldn’t fit them all onto one page? With the Essentials collection and Peekaboo Pockets™, you can give these projects the feeling of possibilities and excitement – check out the beautiful two-page school scrapbook layout that was created by blog contributor Karen!
What was CM Product Designer and Illustrator Alex going for when she set out to design the ultra-popular, ultra-playful Essentials collection? What’s unique about the collection in her eyes and which product does she think people will love the most? In today’s instalment of #FeatureFriday, go behind the scenes with Alex to find out all this and more! Intrigued? Read on!
Meet the Designer
Alex has been working with us as a product designer and illustrator for about a year now. She started in July 2017, right before taking off for a three-week trip through France (whoops!). Before working for Creative Memories, she was a freelance illustrator and graphic designer. Spending that much time working alone at home (talking to her pets) finally started to take its toll… she was thrilled to join a team again, and now she happily spends her days making art for you fine folks. Other collections she has designed so far include Bee Mine, Full Bloom, Sun-Kissed, O Canada, Lumberjack, Best in Show, Locally Grown and many more to come! Outside of work, Alex loves to work (haha), as pattern-making is one of her hobbies. She likes to cook, travel, read nerdy sci-fi novels and snuggle with her aforementioned pets, Larry (dog!) and Alphonse (cat!).
What Inspired This Collection?
“This collection could easily have been named ‘Back to Basics’ because that’s what it is. The palette is evocative of elementary school days (colour crayons, toys, blocks, etc.) but what unites the content of Essentials is its simplicity. It could be used for any situation; think school, field trips, picnics, birthdays, theme parks and a variety of cheerful and general occasions! The shapes are traditional (with a cute, imperfect twist) so the personality is friendly and playful.”
How Would You Describe the Colour Palette?
“It’s a primary palette of true red, kelly green, bright yellow, royal blue, black and white. It’s timeless and very popular.”
How Would You Describe the Papers?
“The paper packs were intended to be pretty simple and geometric with some playful imperfections. The majority of the papers are tonal, which means they are very simplistic and easy to use. The front of the page has a lighter approach to each colour and the reverse is more saturated so you get both ‘sides’ of every colour! There are triangles, zigzags, stripes, chevrons, stars and some new made-up shapes as well. One paper looks like it belongs on a bulletin board (it has some wavy borders that take me back).
“The foiled Accent Pack is another story. Shining pinwheels, crooked stripes and toy-themed polka dots all jump out with an element of flash in an otherwise traditional collection. The foil adds a splash of pizzazz to our basic and timeless theme!”
What is Unique About the Collection?
“This collection was intended to be super classic. All the tried and true shapes are present, but some of them have a new twist. Old meets new with the palette and geometric shapes designed in a slightly imperfect, cheerful style.”
From a Design Perspective, What Do You Think Customers will Like Most?
“I think people are going to love that the album cover is a throwback to the old CM! The scrolling design in the corners used to come on every plain bookcloth album, and we gave it a slight update to be a little larger and contemporary-feeling. I love the classic design!”
What is Your Favourite Sticker?
“I like the ‘I ❤ to Read’ sticker because I love to read and always have! I listen to audiobooks all day at work and I read a different book on my Kindle on the train on my way to and from work.”
What Was Your Favourite Subject in School?
“It’s a tie between math and art! I know, that’s a bit of a weird combo. I think the creativity and specificity in both allow me to be a successful pattern maker!”
So, there you go – you’ve got the insider’s perspective on Essentials! What is your favourite part of the collection? Do you agree with Alex about the album cover? Let us know in the comments below!
As the temperature outside starts to rise, warmer weather is just around the corner! How are you going to showcase all of the different memories you make this spring? The Essentials collection has everything you need to create a classic scrapbook layout that will make all your school-related memories look vibrant and beautiful. Read on to learn how to make this Essentials school scrapbook layout and try it for yourself!
Winter will soon be winding down, with school holidays on the horizon! The Essentials collection has everything you need to make a beautiful school layout that captures the essence of that first day of school like never before. In today’s post, check out blog contributor Mati’s back-to-school scrapbook ideas!
If you’ve a penchant for patterned, brightly coloured papers – then you’ll find the Essentials Tone-on-Tone paper is full of quirky, geometric, primary toned goodness.
These scrapbook papers inspired this fantastic geometric scrapbook layout, which uses creative angle cuts and clever paper placement to create a unique graphic backdrop for your latest fun photos.
When making a beautiful scrapbook layout, two things you want to pay extra attention to are the colours you use and the tiny details you add to the page. Thankfully, the Essentials collection is rich in both of those things. The Tone-on-Tone Paper Pack has a rich primary palette that feels incredibly classic, and the Accent Paper Pack uses stunning silver foil to add character to any page. You can combine these two paper packs with other products from the Essentials collection to make a primary colour scrapbook layout that works with nearly any theme. Read more to find out how!
How exciting!!! A collection for all of your school memories.
As you may remember, I am new to the scrapbooking part of papercrafting. I have a pile of my kids’ school memories that need to get into books. I am not overwhelmed by the process. I figure I will let the paper “speak” to me. That is exactly what this Bookworm Collection did to me. It spoke to me when picking a photo. My daughter spoke to me as well! When I showed her the picture that I decided on she said, “really Mom, you couldn’t have picked another picture that made me look less dorky?”.