I was recently at a baby shower for a friend. The mother-to-be is obsessed with cute foxes, so the location was beautifully decorated with handcrafted woodsy-themed baby decorations, the food was cleverly named with forest creatures in mind (e.g., bare meatballs with sauce served on the side were labelled as Bear Balls), and the games were equally as well-thought-out and personalised for the future mum. The only thing that wasn’t well-thought-out and customised? The baby shower cards.
As I watched her open card after card and gift card after gift card (all bearing the same company name and image, mind you), it dawned on me how special a handmade baby shower card could be.