The new Blend & Bloom collection brings every photo to life and makes all your projects look like a gorgeous spring day. It’s a collection jam-packed with colours, designs and illustrations that are guaranteed to put you in a better mood just by looking at it. What went into creating such a positive and playful collection? Get a behind-the-scenes look at the Blend & Bloom collection by seeing it through the eyes of Tara, the designer of the collection. Check it out!
From the moment we heard about the wonderful Melbourne children’s charity Very Special Kids and their scrapbooking workshops for bereaved parents, we knew on all levels this was something we needed to support.
In September this year, at our Crop & Connect event, we created a special opportunity for Creative Memories Independent Advisors to fundraise for Very Special Kids. We invited Dave from Very Special Kids to share all the amazing work that VSK does, and it was very moving to hear about all they do. During the event we held a very FUN carnival stall fundraiser for our Advisors to participate in and together our Creative Memories Independent Advisors raised a whopping $3,214.40 donation.
The final piece of our donation puzzle was delivered during early December when our Advisor Success Coach, Tracey Trembath had the pleasure of visiting Very Special Kids to donate scrapbooking products valued over $2,000. These products will be used in VSK’s scrapbooking for bereaved parents program.
It’s so heart-warming to know that we all can truly make a difference in the lives of some special kids and their parents. The support from Creative Memories Australia and our amazing Advisors means that families caring for children with life-threatening conditions will receive the services they need, during what can be the most difficult time of their lives. Visit the Very Special Kids website for more details about the services and programs they provide, or to make your own donation.
Looking for a way to bring your beach and oceanside memories to life in your digital layouts? With the Digital Maritime Kit, you can like never before! This nautical scrapbook kit contains 12 digital papers and 59 design elements such as lighthouses, anchors, seashells, starfish and much more so that—at last—your digital scrapbook layouts can properly reflect just how much fun you and your family have on the water. Check out what blog contributor Beth had to say about this ocean-themed digital scrapbook kit and why she was so excited about it being released.
Happy #FeatureFriday! This week, we sat down with Tara, illustrator and product designer at Creative Memories, to find out about her inspiration behind the super-popular Maritime collection that brings a nautical feel to any project! Get insider details on her process for designing the album cover, the thought that went into the paper pack, what challenges she faced, her favourite body of water that inspired the collection and more. Intrigued? Check it out!
The Essentials collection is all about taking things back to the basics. The two paper packs in the collection feature geometric designs and a palette that is great for creating primary scrapbook borders that will add a classic aesthetic to any page you make. Check out these border ideas from Advisor Mati in today’s post!
The Essentials collection is all about adding old-school cool to your scrapbook layouts and projects. With a primary palette and papers decorated with classic geometric shapes, you can create blast-from-the-past vintage borders with a modern edge. Read on to learn how to make beautiful classic scrapbook borders for your favourite academic using the Essentials collection, plus get a BONUS outdoor-themed border using Essentials and Fanatic together!
What was CM Product Designer and Illustrator Alex going for when she set out to design the ultra-popular, ultra-playful Essentials collection? What’s unique about the collection in her eyes and which product does she think people will love the most? In today’s instalment of #FeatureFriday, go behind the scenes with Alex to find out all this and more! Intrigued? Read on!
Meet the Designer
Alex has been working with us as a product designer and illustrator for about a year now. She started in July 2017, right before taking off for a three-week trip through France (whoops!). Before working for Creative Memories, she was a freelance illustrator and graphic designer. Spending that much time working alone at home (talking to her pets) finally started to take its toll… she was thrilled to join a team again, and now she happily spends her days making art for you fine folks. Other collections she has designed so far include Bee Mine, Full Bloom, Sun-Kissed, O Canada, Lumberjack, Best in Show, Locally Grown and many more to come! Outside of work, Alex loves to work (haha), as pattern-making is one of her hobbies. She likes to cook, travel, read nerdy sci-fi novels and snuggle with her aforementioned pets, Larry (dog!) and Alphonse (cat!).
What Inspired This Collection?
“This collection could easily have been named ‘Back to Basics’ because that’s what it is. The palette is evocative of elementary school days (colour crayons, toys, blocks, etc.) but what unites the content of Essentials is its simplicity. It could be used for any situation; think school, field trips, picnics, birthdays, theme parks and a variety of cheerful and general occasions! The shapes are traditional (with a cute, imperfect twist) so the personality is friendly and playful.”
How Would You Describe the Colour Palette?
“It’s a primary palette of true red, kelly green, bright yellow, royal blue, black and white. It’s timeless and very popular.”
How Would You Describe the Papers?
“The paper packs were intended to be pretty simple and geometric with some playful imperfections. The majority of the papers are tonal, which means they are very simplistic and easy to use. The front of the page has a lighter approach to each colour and the reverse is more saturated so you get both ‘sides’ of every colour! There are triangles, zigzags, stripes, chevrons, stars and some new made-up shapes as well. One paper looks like it belongs on a bulletin board (it has some wavy borders that take me back).
“The foiled Accent Pack is another story. Shining pinwheels, crooked stripes and toy-themed polka dots all jump out with an element of flash in an otherwise traditional collection. The foil adds a splash of pizzazz to our basic and timeless theme!”
What is Unique About the Collection?
“This collection was intended to be super classic. All the tried and true shapes are present, but some of them have a new twist. Old meets new with the palette and geometric shapes designed in a slightly imperfect, cheerful style.”
From a Design Perspective, What Do You Think Customers will Like Most?
“I think people are going to love that the album cover is a throwback to the old CM! The scrolling design in the corners used to come on every plain bookcloth album, and we gave it a slight update to be a little larger and contemporary-feeling. I love the classic design!”
What is Your Favourite Sticker?
“I like the ‘I ❤ to Read’ sticker because I love to read and always have! I listen to audiobooks all day at work and I read a different book on my Kindle on the train on my way to and from work.”
What Was Your Favourite Subject in School?
“It’s a tie between math and art! I know, that’s a bit of a weird combo. I think the creativity and specificity in both allow me to be a successful pattern maker!”
So, there you go – you’ve got the insider’s perspective on Essentials! What is your favourite part of the collection? Do you agree with Alex about the album cover? Let us know in the comments below!
Anybody who scrapbooks digitally will tell you that having a plethora of options is just as important as it is with traditional scrapbooking. You want to be able to add all of the accent pieces, decorations and embellishments that you can to tie the layout together. Thankfully, Digital Mix & Match Kits have everything you need to make your pages pop. This is especially true for those who enjoy using floral decorations to spice up their pages. These Mix & Match Kits, available in pink, blue, green, orange and yellow, include all the papers and floral elements you need to create a gorgeous aesthetic for your digital scrapbook layouts. Check out why blog contributor Beth loves them so much!
Well I love Autumn, but I would love it more if it wasn’t followed by Winter. Secretly, I have to admit though I do love Winter photos, so naturally I love the new Glacier Digital Kit.
Feeling frosty? Stay warm indoors and give today’s sketch a go! Our fantastic blog contributor, Marianne, created her page layout using the Glacier collection based on a quick and easy sketch we supplied. Ready to take a look?