The Essentials collection is all about adding old-school cool to your scrapbook layouts and projects. With a primary palette and papers decorated with classic geometric shapes, you can create blast-from-the-past vintage borders with a modern edge. Read on to learn how to make beautiful classic scrapbook borders for your favourite academic using the Essentials collection, plus get a BONUS outdoor-themed border using Essentials and Fanatic together!
What was CM Product Designer and Illustrator Alex going for when she set out to design the ultra-popular, ultra-playful Essentials collection? What’s unique about the collection in her eyes and which product does she think people will love the most? In today’s instalment of #FeatureFriday, go behind the scenes with Alex to find out all this and more! Intrigued? Read on!
Meet the Designer
Alex has been working with us as a product designer and illustrator for about a year now. She started in July 2017, right before taking off for a three-week trip through France (whoops!). Before working for Creative Memories, she was a freelance illustrator and graphic designer. Spending that much time working alone at home (talking to her pets) finally started to take its toll… she was thrilled to join a team again, and now she happily spends her days making art for you fine folks. Other collections she has designed so far include Bee Mine, Full Bloom, Sun-Kissed, O Canada, Lumberjack, Best in Show, Locally Grown and many more to come! Outside of work, Alex loves to work (haha), as pattern-making is one of her hobbies. She likes to cook, travel, read nerdy sci-fi novels and snuggle with her aforementioned pets, Larry (dog!) and Alphonse (cat!).
What Inspired This Collection?
“This collection could easily have been named ‘Back to Basics’ because that’s what it is. The palette is evocative of elementary school days (colour crayons, toys, blocks, etc.) but what unites the content of Essentials is its simplicity. It could be used for any situation; think school, field trips, picnics, birthdays, theme parks and a variety of cheerful and general occasions! The shapes are traditional (with a cute, imperfect twist) so the personality is friendly and playful.”
How Would You Describe the Colour Palette?
“It’s a primary palette of true red, kelly green, bright yellow, royal blue, black and white. It’s timeless and very popular.”
How Would You Describe the Papers?
“The paper packs were intended to be pretty simple and geometric with some playful imperfections. The majority of the papers are tonal, which means they are very simplistic and easy to use. The front of the page has a lighter approach to each colour and the reverse is more saturated so you get both ‘sides’ of every colour! There are triangles, zigzags, stripes, chevrons, stars and some new made-up shapes as well. One paper looks like it belongs on a bulletin board (it has some wavy borders that take me back).
“The foiled Accent Pack is another story. Shining pinwheels, crooked stripes and toy-themed polka dots all jump out with an element of flash in an otherwise traditional collection. The foil adds a splash of pizzazz to our basic and timeless theme!”
What is Unique About the Collection?
“This collection was intended to be super classic. All the tried and true shapes are present, but some of them have a new twist. Old meets new with the palette and geometric shapes designed in a slightly imperfect, cheerful style.”
From a Design Perspective, What Do You Think Customers will Like Most?
“I think people are going to love that the album cover is a throwback to the old CM! The scrolling design in the corners used to come on every plain bookcloth album, and we gave it a slight update to be a little larger and contemporary-feeling. I love the classic design!”
What is Your Favourite Sticker?
“I like the ‘I ❤ to Read’ sticker because I love to read and always have! I listen to audiobooks all day at work and I read a different book on my Kindle on the train on my way to and from work.”
What Was Your Favourite Subject in School?
“It’s a tie between math and art! I know, that’s a bit of a weird combo. I think the creativity and specificity in both allow me to be a successful pattern maker!”
So, there you go – you’ve got the insider’s perspective on Essentials! What is your favourite part of the collection? Do you agree with Alex about the album cover? Let us know in the comments below!
Anybody who scrapbooks digitally will tell you that having a plethora of options is just as important as it is with traditional scrapbooking. You want to be able to add all of the accent pieces, decorations and embellishments that you can to tie the layout together. Thankfully, Digital Mix & Match Kits have everything you need to make your pages pop. This is especially true for those who enjoy using floral decorations to spice up their pages. These Mix & Match Kits, available in pink, blue, green, orange and yellow, include all the papers and floral elements you need to create a gorgeous aesthetic for your digital scrapbook layouts. Check out why blog contributor Beth loves them so much!
Well I love Autumn, but I would love it more if it wasn’t followed by Winter. Secretly, I have to admit though I do love Winter photos, so naturally I love the new Glacier Digital Kit.
Feeling frosty? Stay warm indoors and give today’s sketch a go! Our fantastic blog contributor, Marianne, created her page layout using the Glacier collection based on a quick and easy sketch we supplied. Ready to take a look?
Sometimes we have the opportunity to make a difference, and do something that will have a lasting and positive impact in the world. Now, you might think I’m talking about creating a scrapbook. Whilst that certainly can be said about scrapbooking, today I’m sharing with you how Creative Memories and our Advisors will have the opportunity to fundraise for a wonderfully amazing children’s charity, Very Special Kids this year.
What is PAW-sitively adorable that you’re going to want for your craft room? The Paw Punch! Combine this punch and the Best in Show collection and you have a start to an awesome layout for your four-legged family members! Let’s check out a layout that uses them together…
Happy #FeatureFriday, everyone! We sat down with CM Product Designer Carrie to get the inside scoop on her design inspiration for the NEW Mix & Match collection. In our interview, we also got details such as her favourite colour in the collection (and more importantly, why it’s her favourite!), how long it took to create Mix & Match and the reason she’s been wanting to create it for a quite a while! So, without further ado…
Have a great beach or vacation photo that you’d love to highlight by itself but weren’t quite sure how? We’ve got you covered! The new Sun-Kissed collection has just what you’re looking for, and we paired it with the Tropical Leaf Punch to create a one-photo layout you’ll love in just 10 simple steps!
Happy #FeatureFriday, everyone! We sat down with CM Product Designer Carrie to get a behind-the-scenes look at her design inspiration for the NEW Secret Garden collection. It’s a must-have for every scrapbooker that features florals, nature, watercolour and an abundance of positive vibes. Are you ready to take a look?!