#FeatureFriday is here, and have we got a great feature for you! It’s time for you to be properly introduced to Full Bloom – a floral collection that comes fresh from the garden of our Product Designer Alex’s mind – shared in her own words! Let’s take an inside look!
What Inspired This Collection?
“Mother Nature’s beauty. She offers such a variety of elements, and yet everything is cohesive, much like Full Bloom. The organic quirks of natural elements are complemented so well by the imperfections of handmade art.”
How Would You Describe the Palette?
How Would You Describe the Papers?
“I created the papers by hand, so naturally there are some crooked lines, some bleeds, and some textures which give Full Bloom its character. There are brushstrokes and washes of colour, blooms and intricate foliage, stripes and splatters of paint. I tried to be thoughtful and intentional as I made each stroke; it was time-consuming, but worthwhile and rewarding process.”
What is Unique About the Collection?
“It was all painted by hand in gouache and watercolour, and coloured digitally. It is 100% original to Creative Memories.”